Charity Carrier was the first product developed by Brilliant Ideas. It was inspired whilst doing charity bag packing at a local supermarket.
The idea for the Charity Carrier came to Chris while he was supervising his local Scout group. They were bag packing to raise money for a trip.
Before the packing began the supermarket manager took all the Scouts aside and asked them to stack the lighter items on top of the heavier ones as in the past, packers had incorrectly stacked bags in the trolley, resulting in items being damaged.
A Scout was assigned to each till and packing began. The first thing that Chris noticed was that nearly all customers went for the smaller, shallower trolleys with people preferring to stack their goods high rather than having to lean over into the deeper trolleys. The majority of shoppers were very organised putting the heavier/bulkier items (tins and bottles) into the trolley first and then placing the lighter, more fragile items on top. This meant that when the customers came to the checkout the lighter/more fragile items were placed onto the till’s conveyor belt first. The heavier items were the last to be taken out of the trolley. At this point the Scouts had the dilemma of being short of space due to the amount of bags that had already been packed and they couldn’t put any of the packed bags into the trolley for fear of them being crushed by the later, heavier items. This system required the Scouts to place some of the bags onto the floor at the back of the till to free up enough space to pack more bags. Inevitably, this created a hazard for other shoppers by blocking up the aisle.
Once all the items had been bagged some customers asked for their trolleys to be pushed outside and for the Scouts to place the bags into the customer’s car boot. Chris went outside with the Scouts and observed the shoppers balancing their lighter bags around the edges of the trolley and placing some of their bags onto the wet, dirty car park floor to be able to get the bulky and heavy bags into the boot first. This meant that the bags were now wet and dirty.
This constant double movement of goods not only slowed down the packing time at the till and in the car park but also meant that the more the goods were pushed around, the higher the chance there was of items getting damaged.
Chris went home to his workshop and after many attempts and prototypes came up with the Charity Carrier. A lightweight handle which sits comfortably in your pocket or bag and can be easily unfolded and put onto the side of most shopping trolleys allowing multiple bags to be hung onto the outside of the trolley leaving the area in the trolley to be used for heavier/bulkier items.
Due to its ergonomic design the handle spreads the weight of multiple bags making them much more comfortable and easier to carry. To save time looking for a pound coin for the trolley a removable trolley token has also been built into the handle.
Each Charity Carrier sold not only helps you with the shopping but also helps a charity raise much needed funds.