

Inventors and manufacturers of award-winning construction safety products
Our products are designed, rigorously tested and certified to be safer, faster, cheaper and greener compared to traditional methods used on construction sites
Founded by entrepreneur and inventor Chris Massey, our products are born out of years of hands-on experience and an in-depth understanding of how to improve site safety.
These multi award-winning inventions are used widely across all construction sectors and clients include Balfour Beatty, Severfield, Ainscough, Kier, Sir Robert McAlpine, Emerson, BAM, FP McCann, Laing O’Rourke, Willmott Dixon, King Lifting, Bison Precast, Tilbury Douglas and Altrad.
Our products
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Brilliant Ideas are the inventors, patent holders and principal global distributor of ALIMATS®.
That’s why more than 80% of the UK’s top Tier 1 contractors come direct to us.
Work directly with the engineers who designed ALIMATS® and get expert guidance on safe working loads (SWLs), bespoke mat configurations and complex lift planning. All SWL data is independently verified in collaboration with a Fellow of the Institution of Structural Engineers (IStructE), giving full confidence in every calculation.
By trading directly with us, you’ll benefit from faster turnaround times and lower costs by avoiding third-party rehire uplifts. From our Derbyshire depot, we operate 24/7 and deliver nationwide — or you can collect from us if preferred.
Get in touch to open an account or discuss your next project.
Award-winning construction safety products, invented, designed, and perfected by Brilliant Ideas.
Don’t just take our word for it. Our inventions have won multiple awards. They’re used by some of the biggest names in construction on projects all around the world.






Brilliant Ideas in Numbers
Minutes it takes to recover a stranded operative using our net recovery system
3
Number of award wins and nominations for Brilliant Ideas
54
Rated capacity of our large hole covers in kg
180
Years of experience (plus some) of directly employed staff
1000+
Load capacity of ALIMATS® in tonnes per metre squared
1856
Number of Stacker Packers used on La Sagrada Familia Basilica in Barcelona
1,000,000 +

Designed, tested and certified
Our products are designed, rigorously tested and certified to make your construction site a safer place to work.
Each product has been developed to improve efficiencies and safety – especially when you compare them to traditional construction methods.

Dave Bloor
We operate on a nationwide basis and most of our sites utilise mobile cranes. When ground conditions determine crane outrigger mats are required, we always recommend ALIMATS® as they are handleable and strong.

Invented to meet the demands of modern construction sites
Each invention has been created by Chris Massey. Chris started developing problem solving innovations more than 30-years ago when he couldn’t find products on the market to improve the safety and efficiency of his own employees. Most of the products in our range have been created in response to accidents or near misses. They’ve all been tried and tested and come with certifiable paperwork. Brilliant Ideas owns 32 patents.
In 2022, Brilliant Ideas won Equipment Specialist of the Year at the Construction News Specialist Awards. And in 2021, Chris was crowned winner of ‘Innovation Champion’ at the Building Innovation Awards.
Brilliant Ideas is the sister company to Beresford’s. They are the industry leading specialists for in-situ concrete works packages on steel framed buildings with precast floors.









































